关键词: 朝来农艺园, 客源市场, 农业观光园

Abstract: Agricultural sightseeing garden is a new industry with a combination of modern agriculture and tourism.With the economic development,holidays increased and the improvement of traffic conditions,more people were encouraged away from the city into the countryside.They enjoyed the natural scenery and rural landscapes,participatory experience in agriculture.On this background,a discussion was made about the characteristics of the tourist source market,for example with the Beijing Chaolai agronomic park.It would provide scientific basis for the construction and tourism products and marketing organizations to the Beijing Chaolai agronomic park.This paper adopted the questionnaire investigation to analyze the situation of the tourist source market about the Beijing Chaolai agronomic park.The results showed that the main tourist source market was middle-aged population,the highly educated people accounted for a major proportion of tourists,the staff and students were major of the tourist source,the major of the tourists came from Chaoyang and Haidian district,the most of the tourists were self-driving.The goals of traveling were very different for different ages of population.To select information ways were different for the different vocational.The sightseeing times of the higher income tourists were far more than the lower income tourists.According the result,a proposal was presented for the development planning of chaolai agronomic park.

Key words: Chaolai agronomic park, Tourist market, Agriculture sightseeing garden